Welcome to Under the Rowan Trees
Your Indie Stationery Haven, Based in Northumberland UK. The Home of Rowan Berry Box - Stationery Subscription.
Aesthetic stationery for journaling, lettering, work and study.
We’re not a big-box chain or a mass-market pens-and-paper shop.
We’re a small, passionate team bringing carefully curated, creative stationery to journaling, lettering, work and study lovers who want more than “whatever’s on the shelf this week.”
Why We Exist
Once upon a time, this was just a hobby. I (Danielle) was teaching, scribbling in notebooks and doodling during breaks — a little escape from everyday stress. I couldn’t find the kind of stationery that felt beautiful, personal, or made me want to write. Instead, I found bulky chains, minimal selection, and uninspiring choices.
So I built something different. What started as a Facebook page, then a small Etsy shop, grew into Under the Rowan Trees — a purpose-built online store where every notebook, pen, brush and sticker is chosen by hand.
What Makes Us Different?
Curated & Specialist - Not Mass Retail.
We don’t stock everything; we pick pieces that inspire creativity, journaling, lettering, and self-expression. Whether it’s a unique notebook from a UK indie maker, a brush pen from Japan, or our own Rowan Berry Box, each item earns its place.
Personal Touch & Human Team
Every order is packed by us — in “The Rowan Room,” our purpose-built studio. You’re not one order number among thousands; you’re part of a small community.
Community First
Over the years, we’ve built a buzzing community of stationery addicts who share tips, spreads, inspiration and encouragement. We reward that loyalty with “Stationery Addict Reward Points,” newsletters, and special access to new collections.
Designed for Creativity and Slower Living
We believe stationery isn’t just about pens and paper — it’s about rituals, reflection, journaling, planning and making space for creativity in everyday life.
Meet the Team
Affectionately named The Rowanettes!
Danielle
I’m Danielle, and you’ll find me Under the Rowan Trees in my garden in Northumberland, working hard on my business and posting parcels of stationery loveliness.
Samantha
Samantha joined me in 2020 and is a box-packing genius! She is your first port of call for any order questions and is the one who plays stationery jenga to ensure everything fits in our subscription boxes before packing and posting them all out to you.
Rosie
The social media queen! If you found us from a funky reel or an Instagram Story then we've got Rosie to thank. She also writes lots of our blog posts!
The Rowan Room
Our Journey (So Far)
- From bedroom-hobby to small Etsy shop.
- From Etsy to our own fully-fledged Shopify store, visited by 10,000+ stationery lovers each month.
- Along the way, we’ve introduced our signature monthly subscription — the Rowan Berry Box — and even expanded with the Rowan Berry Box After Dark for more grown-up stationery lovers.
- We continue to source from both small UK brands and trusted global names — because we want to bring the best of both worlds to our community.
What You Get When You Shop With Us
You get more than stationery. You get a carefully curated creative experience, a small business’s genuine love for pens and paper, and the support of a community that “gets it.”
Whether you’re starting a journal, improving your handwriting, planning your goals or just want beautiful stationery to brighten your day, you’ll find something here that feels like “yours,” not something from a shelf.
Join Our Story
We’re constantly growing, hand-picking new collections and exploring different, sustainable, creative stationery. If you love journaling, lettering or stationery as much as we do — you’re already one of us.