It's official! We have won the 'Best Online Stationery Retailer' Award at the 2025 Stationery Awards. We were up against some incredibly tough competition, including Cult Pens, Jacksons art, The Journal Shop, Papersmiths, Papier, Pen Heaven and The Stationer.
The winners were chosen by a panel of industry experts, and the finalists were announced in the run-up to the London Stationery Show in May.
The Stationery Awards aim to recognise and reward excellence and innovation in the stationery sector, celebrating deserving manufacturers and retailers from within the industry.
Find out more about the Stationery Awards on their website. Here you can see all the finalists for 2025 as well as winners from previous years.
Unfortunately, I wasn't able to attend the show this year, but thanks to my wonderful friends, the award was collected for me by the lovely Vince and here is Emma from A Cornish Geek posing with it in front of the Writech stand.
Check out our official Press Release
Under the Rowan Trees Wins Best Online Retailer at the 2025 Stationery Awards!
Independent stationery brand Under the Rowan Trees is proud to announce its win at the 2025 Stationery Awards, taking home the Best Online Retailer award. The results were revealed at the awards ceremony following the first day of the London Stationery Show, held at the Business Design Centre on Tuesday, 13th of May.
Recognising innovation, excellence and impact across the stationery industry, the Stationery Awards are judged by an independent panel of experts and receive entries from leading retailers and manufacturers across the UK and beyond.
"This is a fantastic achievement and a true reflection of the impact you've made in the stationery retail world," - Stationery Awards
Founded by Danielle Stanley, Under the Rowan Trees began as a hobby in 2015 and has since blossomed into a thriving online shop and community for stationery lovers, known for its curated selection of journaling supplies, creative subscription boxes and its signature personal touch.
“As a teeny tiny business, I was shocked to be a finalist for the Best Online Retailer category, and I still can't believe we won!” said Danielle.
“Under the Rowan Trees has grown and changed over the last 10 years, as have I as a business owner, and I'm so proud that I'm able to show that us little guys can be just as amazing (if not more so) than the big brands with huge teams and deep pockets”
Danielle also expressed heartfelt thanks to the Under the Rowan Trees community:
“ I want to say a huge thank you to everyone who has helped us to get here, including my team (I'm the only full-time employee), the brands we work with, the business support community and most importantly, to our customers who support and champion us every day.”
Under the Rowan Trees continues to lead the way in independent stationery retail, offering sustainable, joy-filled tools for journaling, planning, creativity and self-expression, all from their charming HQ in rural Northumberland.
