If you spend any time on Instagram, Pinterest or TikTok, you’ve probably noticed a huge rise in aesthetic stationery. Beautiful notebooks, soft pastel pens, gold-foil stickers, cosy desk set-ups, and curated journaling spreads are everywhere—and for good reason. Aesthetic stationery is more than just pretty paper. It’s a way to bring joy, creativity and calm into everyday life.
At Under the Rowan Trees, we see firsthand why our customers fall in love with aesthetic stationery. Here’s everything you need to know about what it is, why it has become so popular, and which products can help you create your own aesthetic desk or journaling space.
What Does “Aesthetic Stationery” Mean?
Aesthetic stationery refers to stationery items that are designed to be visually pleasing, thoughtfully curated and cohesive in style. Instead of being purely practical, aesthetic stationery blends function and beauty.
Think of it as stationery that sparks joy the moment you see it—stationery that you want to use, display and collect.
Common features include:
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Soft, pastel or nature-inspired colour palettes
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Coordinated themes (botanical, celestial, cottagecore, minimalist, etc.)
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High-quality materials
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Elegant finishes like gold foil, vellum, and textured covers
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Attention to detail—from packaging to product design
Aesthetic stationery transforms everyday tasks like planning, studying or note-taking into something enjoyable and mindful.
Why Is Aesthetic Stationery So Popular?
1. It Makes Organisation More Enjoyable
When your tools are beautiful, you’re more motivated to use them. A pretty notebook or themed weekly planner can spark productivity and make planning sessions something to look forward to.
Our Rowan Berry Box subscription is perfect for this—every month brings a curated bundle of coordinated stationery designed to inspire and help you stay organised.
2. It Supports Mindfulness and Creativity
Many people use aesthetic stationery for:
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Journaling
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Creative planning
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Memory keeping
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Artful to-do lists
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Scrapbooking
Items like our washi tape, sticker sheets, journaling cards, and vellum papers help turn everyday writing into a soothing, creative ritual.
3. It Creates a Cosy, Personal Workspace
With more of us working or studying from home, creating a space that feels personal, calm and inspiring has become essential.
A set of Writech vintage gel pens, a beautiful hardback notebook, and a ceramic pen pot can instantly elevate a desk. Small touches transform your workspace into a place you want to spend time in.
4. It’s Highly Shareable
Aesthetic stationery is huge on social media. People love sharing their planner spreads, journaling layouts and pen collections. It’s not just stationery—it’s a lifestyle.
This popularity fuels even more creativity and demand, making aesthetic stationery a trend that continues to grow.
5. It Encourages Self-Care
Using beautiful stationery feels like a small, manageable act of self-care. Many of our customers tell us that sitting down with their favourite gel pens, notebook and stickers helps them unwind after a busy day.
Examples of Aesthetic Stationery You Can Find at Under the Rowan Trees
Here are some of our most-loved aesthetic stationery items:
✨ The Rowan Berry Box Subscription
Each month brings a themed collection of stickers, washi tape, pens, papers and exclusive designs. A perfect way to build your aesthetic stationery collection.
🖊️ Pastel and Fineliner Pens
Pens like Writech Gel Pens, Pentel EnerGel and our curated pen sets add soft, clean colour to your notes and journals.
📓 Beautiful Notebooks & Journals
From dotted notebooks for bullet journaling to hardback planners, our notebooks combine practicality with beautiful design.
🌿 Washi Tape & Sticker Sheets
From botanical illustrations to celestial themes, washi and stickers make it easy to personalise your spreads and add visual interest.
📮 Desk Accessories
Aesthetic paperclips, pouches, sticky notes and storage tins help keep your workspace tidy and stylish.
How to Create Your Own Aesthetic Stationery Style
You don’t need everything at once. Start with a simple palette or theme you love.
Try building around:
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A favourite colour (e.g., soft lilac or sage green)
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A theme (e.g., woodland, stars, florals)
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A specific planner or notebook
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A monthly Rowan Berry Box
Then add pens, stickers, washi and accessories that complement that aesthetic.
Final Thoughts
Aesthetic stationery is popular because it blends beauty, creativity, and practicality. It encourages us to slow down, express ourselves and enjoy the small everyday moments.
Whether you're building a cosy desk setup, starting a journaling journey, or simply want stationery that sparks joy, Under the Rowan Trees has everything you need to create your perfect aesthetic.
